{"id":994,"date":"2025-04-25T12:15:59","date_gmt":"2025-04-25T12:15:59","guid":{"rendered":"https:\/\/www.cuubi.fi\/?page_id=994"},"modified":"2026-03-18T08:11:43","modified_gmt":"2026-03-18T08:11:43","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.cuubi.fi\/index.php\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"

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Cuubi oy<\/h2>\n

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Developer of innovative ice products<\/h1>\n

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Our story<\/h2>\n

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This is how it all began<\/h2>\n

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Cuubi was born from a spark of insight: ice can be used in many ways, but its possibilities have largely gone untapped. It’s a pure, cooling, and visual raw material \u2013 but for a long time, it\u2019s only been seen through the lens of practicality.<\/p>\n

We saw something more. We saw the potential for ice to be part of experiences, taste sensations, and new consumer behaviors. At the same time, we noticed how quickly alcohol culture was changing: people were looking for new ways to enjoy \u2013 with more quality, more interest, more visual appeal.<\/p>\n

We combined these two perspectives \u2013 and Cuubi Oy was born.<\/p>\n

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This is what we do now<\/h2>\n

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uubi is a pioneer in refining ice. We develop and conceptualize products where ice is no longer just cold \u2013 but an experiential, functional, and versatile raw material.<\/p>\n

Our expertise lies where others have stopped: in freezing alcohol.
Our technology and recipes make possible what was once thought impossible \u2013 alcoholic ice pops and ice cubes that are simultaneously eye-catching, delicious, and effective.<\/p>\n

At the same time, we want to do good for the smaller connoisseurs too. That\u2019s why we\u2019ve joined forces with Vegemi. Vegemi is an internationally recognized player in food education, and they\u2019ve shown that kids can eat healthily \u2013 when the products are made insightfully and with joy.<\/p>\n

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To bring ice back into the spotlight \u2013 refined into experiences, new ways to enjoy, and healthy treats that everyone can enjoy \u2013 regardless of age.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Vision” open_toggle_text_color=”#0a2d61″ closed_toggle_text_color=”#0a2d61″ open_toggle_text_color_tablet=”#0a2d61″ open_toggle_text_color_phone=”#0a2d61″ open_toggle_text_color_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” toggle_text_color=”#0a2d61″ open=”off”]<\/p>\n

To be the world\u2019s leading ice refiner. To create a new way to think, consume, and experience \u2013 where ice is no longer just cold, but the essence of future enjoyment.<\/p>\n

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Our products<\/h2>\n

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icon_placement=”top” image_icon_width=”129%” _builder_version=”4.27.4″ header_font=”Concert One||||||||” header_text_color=”#0a2d61″ header_font_size=”22px” header_letter_spacing=”-1px” header_line_height=”1.1em” background_image=”https:\/\/www.cuubi.fi\/wp-content\/uploads\/2025\/03\/candy-shop-42.png” background_size=”contain” text_orientation=”center” max_width_tablet=”360px” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”|auto||auto||true” custom_margin_tablet=”|||0px” custom_margin_phone=”0px|auto||auto||true” custom_margin_last_edited=”off|phone” custom_padding=”50px|30px|50px|30px|true|true” custom_padding_tablet=”||80px||false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” header_font_size_tablet=”20px” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb 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border_color_all=”#0a2d61″ global_colors_info=”{}”]<\/p>\n

”Ice Man”<\/em> (Valio)<\/p>\n

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Chief Operating Officer<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”MARIA MALINEN” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Concert One||||||||” header_text_color=”#0a2d61″ body_font=”Concert One||||||||” body_text_color=”#0a2d61″ body_font_size=”18px” text_orientation=”center” custom_margin=”40px||||false|false” custom_padding=”10px||10px||false|false” border_radii=”on|20px|20px|20px|20px” border_width_all=”1px” border_color_all=”#0a2d61″ global_colors_info=”{}”]<\/p>\n

Recipe Development<\/p>\n

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Expert in international trade, sales professional, and entrepreneur<\/p>\n

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Salesman with large networks<\/p>\n

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Production technology specialist<\/p>\n

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Behind Cuubi is a diverse and ambitious team \u2013 professionals from the food, beverage, and experience industries for whom nothing is an obstacle.
To us, impossibility is an invitation to innovate.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.cuubi.fi\/index.php\/en\/contact-us\/” button_text=”Contact us” button_alignment=”center” _builder_version=”4.27.4″ button_text_size=”15px” button_text_color=”#ffffff” button_bg_use_color_gradient=”on” button_bg_color_gradient_direction=”90deg” button_bg_color_gradient_stops=”#ff3d97 0%|#f4346c 100%” button_bg_color_gradient_start=”#ff3d97″ button_bg_color_gradient_end=”#f4346c” button_border_width=”0px” button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Concert One|||on|||||” button_on_hover=”off” custom_padding=”14px|42px|14px|28px|true|false” custom_padding_last_edited=”off|desktop” box_shadow_style=”preset3″ box_shadow_vertical=”20px” box_shadow_blur=”40px” box_shadow_spread=”-10px” box_shadow_color=”rgba(255,61,151,0.5)” locked=”off” global_colors_info=”{}” custom_padding__hover_enabled=”on” custom_padding__hover=”|46px||32px”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.27.4″ use_background_color_gradient=”on” background_color_gradient_stops=”#c6eefd 0%|rgba(230,111,175,0.41) 100%” background_color_gradient_start=”#c6eefd” background_color_gradient_end=”rgba(230,111,175,0.41)” background_image=”https:\/\/www.cuubi.fi\/wp-content\/uploads\/2025\/03\/candy-shop-12-1.png” background_size=”contain” background_position=”top_center” custom_margin=”||” custom_padding=”10vw||8vw|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”WELCOME TO SOMETHING NEW” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Concert One|||on|||||” header_text_color=”#0a2d61″ header_font_size=”64px” body_font=”Concert One||||||||” body_text_color=”rgba(0,0,0,0.36)” body_font_size=”20px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Cuubi doesn\u2019t just make ice products \u2013 we\u2019re building an entirely new consumer culture.<\/p>\n

Here, ice isn\u2019t just cold; it\u2019s a refreshing opportunity.<\/p>\n

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Taste the fresh future!<\/h2>\n

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050 326 7606<\/h3>\n

timo@cuubi.fi<\/a><\/h3>\n

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Espoo, Finland<\/h3>\n

info@cuubi.fi<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_social_media_follow use_icon_font_size=”on” icon_font_size=”40px” disabled_on=”on|on|on” _builder_version=”4.27.4″ text_orientation=”center” disabled=”on” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”facebook” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]twitter[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”pinterest” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]pinterest[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Cuubi oyDeveloper of innovative ice productsOur storyThis is how it all beganCuubi was born from a spark of insight: ice can be used in many ways, but its possibilities have largely gone untapped. It’s a pure, cooling, and visual raw material \u2013 but for a long time, it\u2019s only been seen through the lens of […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-994","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.cuubi.fi\/index.php\/wp-json\/wp\/v2\/pages\/994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cuubi.fi\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cuubi.fi\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cuubi.fi\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cuubi.fi\/index.php\/wp-json\/wp\/v2\/comments?post=994"}],"version-history":[{"count":13,"href":"https:\/\/www.cuubi.fi\/index.php\/wp-json\/wp\/v2\/pages\/994\/revisions"}],"predecessor-version":[{"id":1086,"href":"https:\/\/www.cuubi.fi\/index.php\/wp-json\/wp\/v2\/pages\/994\/revisions\/1086"}],"wp:attachment":[{"href":"https:\/\/www.cuubi.fi\/index.php\/wp-json\/wp\/v2\/media?parent=994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}