Developer of innovative ice products

Our story

This is how it all began

Cuubi was born from a spark of insight: ice can be used in many ways, but its possibilities have largely gone untapped. It’s a pure, cooling, and visual raw material – but for a long time, it’s only been seen through the lens of practicality.

We saw something more. We saw the potential for ice to be part of experiences, taste sensations, and new consumer behaviors. At the same time, we noticed how quickly alcohol culture was changing: people were looking for new ways to enjoy – with more quality, more interest, more visual appeal.

We combined these two perspectives – and Cuubi Oy was born.

This is what we do now

uubi is a pioneer in refining ice. We develop and conceptualize products where ice is no longer just cold – but an experiential, functional, and versatile raw material.

Our expertise lies where others have stopped: in freezing alcohol.
Our technology and recipes make possible what was once thought impossible – alcoholic ice pops and ice cubes that are simultaneously eye-catching, delicious, and effective.

At the same time, we want to do good for the smaller connoisseurs too. That’s why we’ve joined forces with Vegemi. Vegemi is an internationally recognized player in food education, and they’ve shown that kids can eat healthily – when the products are made insightfully and with joy.